literallycatie came out of a project where i was focusing on myself. who i was as a person and designer. i have always been a very literal person, so naturally, literally was important to include. and well my name too. i applied it across a few applications and it also contains the important things to me and the things that have shaped me to the person who i am today.

the original door poster, includes a picture of a 4 year-old me. it was a family vacation and i was out at a pottery place with my cousins. naturally i was a natural born artistic person. it has depictions of childhood camp. the text uses typeface of my favorite childhood author. all very personal and intimate details of the things that i love and have made me, well me.

and todays design,

today’s branding uses Bodoni in a capitalized short form. I also use multiple shades of green. I feel this represents the formality of the person i am. very uniform and somewhat rigid.

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The Closure Project